Market research outsourcing helps companies gain reliable insights without heavy in-house teams. Colombia has emerged as one of Latin America’s strongest hubs for this work, thanks to a large pool of skilled bilingual professionals (Spanish and English), competitive pricing, and excellent time-zone alignment with North America.

Top providers in the country handle a full range of services - from surveys and focus groups to data analysis, consumer behavior studies, and market entry research. Operating mainly in Bogotá, Medellín, and Barranquilla, these firms combine traditional methods with modern tools like online panels and AI-assisted analytics, delivering high-quality results at 40-60% lower costs than in the U.S. or Europe.

Real-time collaboration, cultural understanding of the Americas, and a growing talent pipeline supported by strong education and government initiatives keep the sector thriving. Whether for quick consumer pulse checks or in-depth tracking studies, these leading options offer scalable, professional insights that help businesses make sharper decisions faster.

1. NeoWork

We do outsourcing in a way that stands apart from the usual setup, especially since the common problems like constant churn and poor communication end up hurting results more than helping. At NeoWork, the whole process starts with being extremely selective about who joins - only about 3.2% of applicants make it through our multi-stage screening that checks language, experience, remote setup, aptitude, and fit. That careful approach, combined with a strong focus on keeping people long-term, leads to an annualized teammate retention rate of 91%, which is noticeably higher than what most see in this space.

This matters a lot when companies outsource to Colombia because the country already offers solid bilingual talent, time-zone alignment with North America, and cost advantages that work well for customer experience, virtual assistants, IT roles, or even AI data work. By pairing those location benefits with unusually stable teams and ongoing investment in mental wellness perks plus free education options, the day-to-day feels more consistent and reliable. It turns outsourcing into something closer to a steady partner rather than a revolving door, particularly useful for scaling operations without restarting from scratch every few months.

Key Highlights:

• Multi-step candidate screening process
• High annualized teammate retention
• Mental wellness incentives provided
• Free continuing education available

Services:

• Customer experience support teams
• Virtual assistants for administrative and specialized roles
• IT and development talent access
• AI training data labeling and fine-tuning support
• Manual workflow solutions during MVP phases
• Creative services including design and animation

Contact Information:

• Website: www.neowork.com
• Email: hello@neowork.co
• Address: United States at 1065 SW 8th St, 1378, Miami, FL 33130
• LinkedIn: www.linkedin.com/company/neoworkteam
• Facebook: www.facebook.com/neoworkteam
• Instagram: www.instagram.com/neoworkteam

2. Ipsos

Ipsos maintains a presence in Colombia as part of its broader network spanning many markets worldwide. The firm collects data through surveys, polls, and other methods to track opinions on everything from consumer trends to public affairs topics that hit locally. Publications often reflect Colombian angles—like cost-of-living pressures or economic policy views-drawing from a large authenticated panel.

Work covers reliable insights into society, markets, and people, with tools for both broad tracking and more targeted studies. Local updates and reports keep things current, blending global resources with regional relevance. Many turn here for consistent, comparable data across time or borders.

Key Highlights:

• Offices in numerous markets including Colombia
• Large proprietary panel
• Regular local publications and updates
• Focus on public opinion and consumer trends

Services:

• Market research surveys and polls
• Public affairs and opinion studies
• Consumer insights tracking
• Social media and qualitative inputs
• Cost-of-living and economic monitors

Contact Information:

• Website: www.ipsos.com
• Phone: (+57) 601 491 8710
• Address: Calle 74 No. 11 - 81, Piso 5 Bogota Sitio
• Facebook: www.facebook.com/Ipsos-Colombia-272328359539540

3. Kantar

Kantar runs operations in Colombia with a head office in Bogotá, delivering market research services for close to two decades now. The focus stays on helping understand fast-moving local dynamics across industries, tapping into attitudinal and behavioral data plus analytics. Global expertise feeds in for brand strategy, innovation, media, and customer experience work.

Services blend meaningful data with tech platforms to track thinking and actions, often supporting growth decisions. The Colombian setup provides nationwide coverage while linking to wider capabilities. It's a practical choice for brands wanting both local depth and broader context.

Key Highlights:

• Head office in Bogotá
• Access to global expertise
• Nationwide coverage from Bogotá base

Services:

• Market research and consumer insights
• Brand guidance and strategy
• Innovation and product development research
• Media effectiveness studies
• Customer experience analysis

Contact Information:

• Website: www.kantar.com
• Phone: +44 (0)207 076 9000
• Address: Edificio Insignia, Calle 97 No. 11B -17 Bogotá
• LinkedIn: www.linkedin.com/company/kantar
• Facebook: www.facebook.com/Kantar
• Twitter: x.com/KantarGlobal
• Instagram: www.instagram.com/kantarofficial

4. PointOne International

PointOne International focuses on helping small and medium enterprises with cross-border trading challenges. The company conducts professional research into foreign markets to understand competition and opportunities, then selects suppliers and develops tailored procurement and sales strategies. Logistics and documentation handling round out the one-stop-shop approach, making international expansion smoother for clients.

Experts draw on cultural knowledge and industry experience to deliver accurate market insights. A multilingual staff keeps up with trends, while a broad network supports operations across regions. The infrastructure includes technology platforms and contacts that mitigate risks from different cultures, time zones, and regulations.

Key Highlights:

• Offices on three continents
• Employees in Europe, United States, Mexico, Taiwan, and China
• Representatives worldwide
• Multilingual capabilities in many languages

Services:

• Foreign market research and analysis
• Supplier selection
• Procurement strategies
• Sales strategies
• Logistics operations
• Documentation management

Contact Information:

• Website: pointoneintl.com
• Email: sergio@pointoneintl.com

5. Expansion Americas

Expansion Americas supports companies expanding into new markets across the Americas with structured guidance. Market research forms a core part of the process, identifying opportunities and regional conditions through intelligence gathering. The firm combines this with outreach and revenue operations to build pipelines and provide clearer views on approaching customers.

Clients receive help that blends strategy and execution for growth. Local representation handles tasks when needed, and the approach often involves both research and practical steps. Many businesses use these services for market entry or scaling efforts in the region.

Key Highlights:

• Located in Bogotá, Colombia and Ashburn, Virginia
• Focus on Americas region
• Integrated revenue operations
• Local market representation

Services:

• Market research
• Business consulting
• Demand generation marketing
• Sales outsourcing
• Lead generation

Contact Information:

• Website: expansionamericas.com
• Phone: +57 315 585 2266
• Email: sales@expansionamericas.com
• Address: Bogota DC. Cl 93A # 13-24, 5th Floor. 110221
• LinkedIn: www.linkedin.com/company/expansionamericas

6. Internodes Consulting

Internodes Consulting handles market research projects alongside data-related work for various clients. Established in Bogotá, the firm digs into consumer insights and business intelligence to support decision-making. Projects often involve gathering and analyzing information to uncover patterns or opportunities.

The company stays focused on practical outcomes from research efforts. Collaboration with clients helps tailor approaches to specific needs, and the team manages everything from initial questions to final reports. It's a straightforward option for businesses needing reliable data handling in the Colombian market.

Key Highlights:

• Established in 2019
• Based in Bogotá, Colombia
• Combines research with big data tools

Services:

• Market research
• BI and big data consulting
• Data analysis
• Consumer insights reporting

Contact Information:

• Website: internodes-consulting.com
• Email: info@internodes-consulting.com
• LinkedIn: www.linkedin.com/company/internodes-consulting

7. Invamer

Invamer conducts market research and public opinion studies across Colombia. Founded in Medellín, the firm operates branches in several cities to cover different areas effectively. Surveys and polls make up a big part of the work, gathering views on consumer preferences or broader topics.

Data collection happens through established methods, and results feed into strategic decisions for clients. The setup allows for nationwide reach, which helps with representative samples. Many organizations turn to this firm for ongoing tracking or one-off studies in the local context.

Key Highlights:

• Founded in 1970
• Branches in Bogotá, Cali, Barranquilla, and Bucaramanga
• Focus on Colombia-wide coverage
• Long experience in the field
• Operates as one of the larger organizations in the sector

Services:

• Market research
• Public opinion polls
• Consumer studies
• Data gathering and analysis

Contact Information:

• Website: www.invamer.com.co
• Phone: +57 (604) 4290607
• Email: contacto@invamer.com.co
• Address: Calle 32F # 81-47 Medellín, Colombia
• LinkedIn: www.linkedin.com/company/invamer
• Facebook: www.facebook.com/invamer
• Twitter: x.com/invamer
• Instagram: www.instagram.com/invamer__

8. GCR

GCR operates as a boutique agency out of Colombia, zeroing in on market and UX research mainly across LATAM with a strong Colombian focus. Established back in 2008, the outfit handles projects from entry strategies to consumer insights, often in places like Bogotá and Medellín. Senior folks tend to stay involved throughout - no quick handoffs - which clients mention keeps things precise and adaptable, especially when timelines tighten or scopes shift.

Fieldwork happens through a mix of in-person, online, and phone methods, pulling in targeted participants for both qual and quant work. Analysis pulls in advanced techniques plus predictive modeling when it fits the brief. The setup allows flexibility for full-service runs or just data collection pieces, which saves on overhead if that's all that's required.

Key Highlights:

• Based in Bogotá, Colombia
• Member of ESOMAR
• Covers major Colombian cities and intermediates
• Focus on LATAM expansion projects

Services:

• Qualitative research including focus groups and ethnographies
• Quantitative surveys from primary and secondary sources
• Data collection in-person, online, or telephone
• Participant recruitment and interception
• Advanced analytics and predictive modeling
• Mixed methods via interactive online communities

Contact Information:

• Website: www.gc-research.com
• Phone: +57 3112780813
• Email: info@gc-research.com
• Address: Cra 42 # 3 Sur 81 Torre 1, ¨Piso 15, Medellin - Colombia
• LinkedIn: www.linkedin.com/in/rguerrerog

9. Virtual Latinos

Virtual Latinos connects businesses with virtual professionals sourced from Latin America, including Colombia, to handle a variety of remote tasks. The company manages the hiring process by screening applicants rigorously and presenting a shortlist of candidates for clients to interview and select. Once onboarded, these professionals take on roles that support day-to-day operations, often in areas where real-time collaboration matters due to time zone overlap with North America.

Many use this setup for tasks that require bilingual skills or cultural familiarity with Latin American and U.S. markets alike. Market research comes up as one option among marketing services, where professionals conduct analysis on target audiences, competitors, or trends. The approach keeps things straightforward - clients share needs, get matched with suitable talent, and focus on their core work while the remote support handles the rest.

Key Highlights:

• Talent sourced from Latin America including Colombia
• Rigorous screening for virtual professionals
• Time zone alignment with U.S. and Canada
• Focus on bilingual capabilities

Services:

• Administrative support tasks
• Sales and marketing assistance
• Finance and HR related work
• Market research for audience and competitor analysis
• Customer support operations
• Data entry and project management

Contact Information:

• Website: www.virtuallatinos.com
• Phone: +1 (619) 558-1118
• Email: info@virtuallatinos.com
• Address: 5425 Oberlin Dr Suite 205, San Diego, CA 92121, United States
• LinkedIn: www.linkedin.com/company/virtuallatinos
• Facebook: www.facebook.com/virtuallatinos
• Instagram: www.instagram.com/virtuallatinos

10. Nielsen

Nielsen maintains operations in Colombia as part of its audience measurement and analytics work across various markets. The company tracks consumer behavior and media consumption through panels and data collection methods, delivering insights that help understand what audiences engage with across channels. Local presence supports gathering region-specific information on viewing habits, preferences, and trends.

Work often involves building and maintaining representative samples to capture accurate pictures of the market. Analytics feed into reports that clients use for decisions around content, advertising, or strategy. The Colombian setup contributes to broader intelligence while staying tuned to local nuances in media and consumption patterns.

Key Highlights:

• Presence in numerous markets including Colombia
• Focus on audience measurement
• Long-standing data and analytics work
• Emphasis on trusted intelligence

Services:

• Audience measurement across platforms
• Consumer behavior tracking
• Media analytics and insights
• Panel-based data collection

Contact Information:

• Website: www.nielsen.com
• Email: media.relations@nielseniq.com
• Address: Edificio 100 Street Avenida Calle 100 No. 9A-45 Bogota Distrito Capital 110111
• LinkedIn: www.linkedin.com/company/nielseniq
• Facebook: www.facebook.com/NielsenIQ.global
• Twitter: x.com/nielseniq
• Instagram: www.instagram.com/nielseniq

11. YanHaas

YanHaas carries out market research studies with a base in Bogotá, Colombia, drawing on decades of experience since its start in the early nineties. The company uses a mixed methodological approach that combines qualitative and quantitative techniques to uncover consumer insights and turn them into actionable knowledge. Part of the IRIS Network, it handles ad-hoc projects in Colombia and connects to international studies through partner agencies in various countries.

Work often centers on understanding Colombian consumers deeply - their lifestyles, brand perceptions, and opinions on current events. Syndicated efforts like the psychographic study on adult lifestyles get updated every couple of years, tracking shifts over time. Regular publications share findings from recent work, covering topics from shopper behavior to public sentiment, which helps keep a pulse on local trends without overcomplicating things.

Key Highlights:

• Founded in the early nineties
• Headquartered in Bogotá
• Part of IRIS Network for international reach
• Focus on Colombian consumer insights
• Conducts syndicated lifestyle studies since mid-nineties

Services:

• Ad-hoc market research in Colombia and worldwide
• Brand perception and equity analysis
• Psychographic and lifestyle profiling
• Public opinion and citizen perception studies
• Shopper and pricing research
• Newsletter with consumer findings

Contact Information:

• Website: yanhaas.com
• Phone: +57 318 3649802
• Email: contacto@yanhaas.com
• Address: Diag 40A No. 14 – 82 Teusaquillo. Bogotá, Colombia
• LinkedIn: www.linkedin.com/company/yanhaas-s.a.
• Twitter: x.com/YanHaas
• Instagram: www.instagram.com/yanhaasoficial

Conclusion

Wrapping this up, outsourcing market research to Colombia really comes down to a few things that keep showing up again and again. You get solid bilingual talent that actually understands both local nuances and North American expectations, plus time zones that let you talk in real time instead of waiting half a day for answers. Costs stay reasonable without the quality dropping off a cliff, and the talent pool keeps growing as more people train up in data, consumer insights, and fieldwork methods.

What stands out most is how flexible the options feel - whether someone needs quick surveys, deep ethnographic dives, ongoing tracking, or something mixed with UX testing, there's usually a way to piece it together without reinventing the wheel. Sure, every setup has its quirks (language gaps can still sneak in, or cultural misreads on subtle stuff), but overall the pros tend to outweigh those headaches if you pick partners who communicate clearly and stay responsive. For businesses tired of slow, expensive in-house research or distant offshore setups that feel disconnected, Colombia offers a middle ground that's hard to beat right now - practical, capable, and close enough to matter. If you're thinking about dipping a toe in, starting small with one project usually shows pretty quickly whether the fit works for your specific needs.