Marketing analytics has a way of piling up fast. One dashboard turns into five, reports get pulled in different formats, and suddenly decisions feel slower instead of sharper. That is usually the point where teams start asking whether all this really needs to live in house.

Outsourcing marketing analytics in the Philippines has become a common move for companies that want clarity without building a huge internal team. The appeal is not just cost. It is access to analysts who live inside tools all day, understand how data connects across channels, and can keep things running while your core team focuses on strategy. For many growing brands, it is less about handing work off and more about finally having someone dedicated to making the numbers make sense.

1. NeoWork

At NeoWork, we work as a global staffing and operations partner, with active delivery teams supporting clients in the Philippines. When it comes to marketing analytics, our role usually sits somewhere between raw data and real decisions. We help teams make sense of reporting, dashboards, and performance tracking without turning analytics into a separate internal department that needs constant managing.

Our work often blends analytics support with adjacent functions like customer experience, AI training, and operational workflows. In practice, that might mean analysts who monitor campaign performance alongside customer data, or teams that prepare clean datasets for internal models and reporting tools. We are not trying to replace strategy teams. Instead, we focus on keeping the analytics layer accurate, consistent, and usable day to day, especially as companies grow and data volume increases.

We also operate with a staffing model that gives clients flexibility. Some teams start with a single analytics-focused teammate and expand over time, others need a small managed group that handles reporting, QA, and ongoing upkeep. We provide services in the Philippines, and we are upfront about how we build teams. Also NeoWork differentiators are our industry-leading 91% annualized teammate retention rate and our 3.2% candidate selectivity rate. Those numbers matter mostly because they reduce churn and re-training, which is often the hidden cost in analytics work.

Key Highlights:

• Marketing analytics support delivered through dedicated teammates or managed teams
• Coverage that connects analytics with customer experience and operations
• Experience working across common CRM, support, and reporting tools
• Flexible ramp-up from individual contributors to full service teams

Services:

• Marketing analytics reporting and dashboard support
• Data cleanup and preparation for internal analysis
• Ongoing performance monitoring across channels
• AI training data support and evaluation workflows
• Operational analytics tied to customer experience teams

Contact Information:

• Website: www.neowork.com
• Facebook: www.facebook.com/neoworkteam
• LinkedIn: www.linkedin.com/company/neoworkteam
• Instagram: www.instagram.com/neoworkteam

2. Outsourced

Outsourced, located in the Philippines, helps marketing analytics teams by offering dedicated specialists to client companies. The way it works is simple: companies tell Outsourced what type of role they need, and Outsourced finds and supports analysts who then work as part of the company’s team. In marketing analytics, the analysts often manage campaign data, customer insights, and regular reports, which saves the company from needing to build their own local team.

What’s interesting is how closely these analysts work with the company's daily activities. They usually work during the company's normal hours and use tools like Google Analytics or internal dashboards. For teams that run several campaigns at the same time, this approach helps keep tracking and analysis consistent, as priorities change.

Key Highlights:

• Offshore marketing analytics specialists
• Dedicated team members working directly with client teams
• Experience across campaign analysis and performance tracking
• Support for both short-term needs and longer-term roles

Services:

• Marketing analytics staffing
• Campaign and performance reporting support
• Customer and campaign data analysis
• Digital and mobile analytics roles
• Google Analytics focused support

Contact Information:

• Website: outsourced.ph
• E-mail: contact@outsourced.ph
• Facebook: www.facebook.com/outsourcedcareers
• LinkedIn: www.linkedin.com/company/outsourcedglobal
• Address: 18th Floor, UnionBank Square, Eastwood City, Cyber Park, Quezon City Phillipines
• Phone: +61 2 8073 4162

3. Griffith Data Innovations

Griffith Data Innovations operates as a data analytics agency, with work that goes beyond surface-level reporting. Their approach leans heavily into structured data processes, starting from data collection and cleaning through to modeling and ongoing monitoring. For marketing analytics, this often shows up in attribution analysis, customer segmentation, and understanding how different channels interact over time.

Rather than dropping reports and moving on, Griffith tends to stay involved as data evolves. They work across industries, and that breadth shows in how they approach marketing data. Sometimes the work is about clarifying messy datasets. Other times it is about connecting marketing performance to wider business signals like operations or supply chain behavior. It is a more technical style that fits teams already comfortable working with data science concepts.

Key Highlights:

• Data analytics agency
• Strong focus on structured data workflows
• Experience with advanced analytics methods
• Ongoing monitoring and model maintenance

Services:

• Marketing and business analytics
• Data mining and data preparation
• Business intelligence reporting
• Attribution and customer segmentation analysis
• Predictive and advanced data modeling

Contact Information:

• Website: griffith.ph
• E-mail: glen.dimaandal@gdi.com.ph
• Address: Block 4, Lot 19, JP Rizal Street, Pilar Village, San Isidro, San Fernando, Pampanga 2000

4. Lupage Digital

Lupage Digital is a small, specialist analytics consultancy with a clear focus on digital and marketing analytics. Most of the work revolves around Google Analytics, GA4, and the surrounding ecosystem, with a very practical angle. The goal is usually simple - understand how people actually behave on a site or store and turn that into something useful, not just another report that gets ignored.

Some clients come in wanting everything set up and fixed for them, tracking issues included. Others mainly need someone to sense-check their data, answer questions, or help them understand why certain numbers do not line up. Lupage Digital moves between those roles pretty naturally, which makes it feel less like a big outsourcing setup and more like having a dedicated analytics person you can actually talk to when something looks off.

Key Highlights:

• Digital analytics consulting
• Strong focus on GA4 and website analytics
• Mix of hands-on work and guided support
• Close collaboration with internal teams

Services:

• Google Analytics and GA4 consulting
• Website and ecommerce analytics
• Tracking and tag implementation
• Dashboard and reporting setup
• Ongoing analytics guidance and training

Contact Information:

• Website: www.lupagedigital.com

5. Spiralytics

Spiralytics is a digital marketing agency, with teams working across performance marketing, content, and analytics. In the context of marketing analytics outsourcing, their work usually shows up behind the scenes - tracking what is actually happening across channels and turning that into something teams can react to. Rather than treating analytics as a standalone function, they tend to fold it into ongoing campaign work, so reporting and optimization move together instead of in separate lanes.

Their approach leans heavily on testing and iteration. One month might be about validating whether a paid channel is worth scaling, the next about understanding why organic traffic is stalling even though rankings look fine. Spiralytics often works with companies that already have some data in place but need help connecting the dots. The analytics work supports decisions around SEO, ads, content, and conversion changes, instead of living in a deck that only gets opened during quarterly reviews.

Key Highlights:

• Marketing analytics tied closely to active digital campaigns
• Experience working across multiple channels rather than isolated reports
• Emphasis on testing, measurement, and ongoing refinement
• Analytics used to support SEO, paid media, and CRO decisions

Services:

• Campaign and channel analytics
• Conversion and funnel analysis
• Marketing performance tracking and reporting
• Analytics support for SEO and content efforts
• Reporting setup and ongoing measurement

Contact Information:

• Website: www.spiralytics.com
• Facebook: www.facebook.com/Spiralytics
• Twitter: x.com/Spiralytics
• LinkedIn: www.linkedin.com/company/spiralytics-inc
• Instagram: www.instagram.com/spiralyticsinc
• Address: Zeta II Building 191 Salcedo St. Legazpi Village, Makati 1229 Metro Manila, Philippines

6. Concentrix

Concentrix operates at a large scale, supporting marketing analytics as part of broader data, technology, and operations work. Their analytics involvement usually connects marketing performance with customer experience, feedback loops, and operational data. Instead of isolating marketing numbers, they tend to look at how campaigns affect behavior across touchpoints like support, loyalty programs, and digital interactions.

In practice, Concentrix often steps in when organizations have data everywhere but no single view that feels reliable. Marketing teams might know what they are spending, but not why outcomes vary by region or channel. Their analytics work focuses on pulling those threads together so marketing decisions are informed by real customer signals rather than surface metrics. It feels structured and enterprise-oriented, but still grounded in practical use cases.

Key Highlights:

• Marketing analytics connected to customer experience data
• Cross-channel measurement across marketing and operations
• Analytics support designed to scale with large organizations

Services:

• Performance measurement and insight reporting
• Voice of customer data analysis
• Data integration across digital channels
• Marketing and customer analytics
• Analytics support tied to CX and loyalty programs

Contact Information:

• Website: www.concentrix.com
• Facebook: www.facebook.com/Concentrix-153770504699665
• Twitter: x.com/concentrix
• LinkedIn: www.linkedin.com/company/concentrix
• Instagram: www.instagram.com/concentrix
• Phone: +1 800 747 0583

7. TaskUs

TaskUs takes a unique approach to marketing analytics by combining it with customer experience, AI, and operations centered on trust. Their analytics are helpful when teams need to quickly understand and respond to user behavior in a simple way. For example, they might analyze interaction data to find out where customers struggle or stop during important times on a website.

They usually focus on giving real-time insights instead of long reports. Their marketing analytics often helps make quick choices, like changing messages, improving processes, or noticing problems from support tickets before they show up on dashboards. This is less like regular reporting and more like using analytics on the go, which is useful for digital brands.

Key Highlights:

• Strong focus on fast feedback and behavior analysis
• Experience working alongside AI and CX teams
• Marketing analytics tied closely to customer interactions
• Data used to support operational decisions, not just reporting

Services:

• Marketing and behavioral analytics
• Customer journey analysis
• Data support for digital experience teams
• AI assisted insight generation

Contact Information:

• Website: www.taskus.com
• Facebook: www.facebook.com/TaskUsPH
• Twitter: x.com/taskus
• LinkedIn: www.linkedin.com/company/taskus
• Instagram: www.instagram.com/taskusph
• Phone: 888 400 8275

8. BruntWork

BruntWork works by placing remote specialists directly into client teams, and marketing analytics is usually part of that mix. Тhey focus on putting real people in place who handle the everyday work. That might be updating dashboards, cleaning up messy data, pulling weekly campaign numbers, or helping marketers make sense of reports they rely on day to day.

This approach tends to fit companies that already have a clear idea of what needs doing but do not want to hire locally. Analytics tasks often sit alongside other digital work, which can be useful for smaller teams wearing multiple hats. The emphasis is not on advanced modeling or big frameworks. It is more about keeping the data accurate, usable, and ready when decisions need to be made.

Key Highlights:

• Dedicated remote marketing analytics staff
• Analytics support embedded into client workflows
• Flexible staffing across analytics and digital tasks
• Ongoing reporting rather than one-off projects

Services:

• Marketing analytics support roles
• Campaign performance reporting
• Data preparation and spreadsheet management
• Digital marketing data assistance
• Ongoing analytics operations support

Contact Information:

• Website: www.bruntwork.co
• Facebook: www.facebook.com/bruntwork
• LinkedIn: www.linkedin.com/company/bruntwork-pty-ltd
• Instagram: www.instagram.com/bruntworofficial
• Phone:  +1 (951) 383 6954

9. KamelBPO

KamelBPO specializes in creating offshore teams that integrate seamlessly with a client's existing operations. In marketing analytics, this often involves placing full-time analysts who manage routine tasks like reporting, data validation, and constant tracking of performance, instead of focusing on short-term projects. These analysts keep to the client's regular work schedule and fit into their current tools and processes, which helps things run smoothly after the initial setup.

Their analytics support often plays a key role in everyday marketing choices. For example, one client might have an analyst maintain updated campaign dashboards, while another might use them to examine lead quality or channel performance on a weekly basis. The focus is on practical, routine work, which is often what teams need as data accumulates.

Key Highlights:

• Full-time roles rather than short-term analytics projects
• Analysts working within existing marketing and reporting tools
• Dedicated marketing analytics staff embedded into client teams

Services:

• Marketing analyst staffing
• Campaign and performance reporting
• Data cleanup and validation
• Ongoing analytics support for marketing teams

Contact Information:

• Website: www.kamelbpo.com
• E-mail: support@kamelbpo.com
• Facebook: www.facebook.com/KamelBPO
• LinkedIn: www.linkedin.com/company/kamelbpo
• Instagram: www.instagram.com/kamelbpo
• Address: Unit 2F1A BC7 Business Center 7 Philexcel Business Park M. Roxas Highway Clark Freeport Zone, Philippines
• Phone: 1 877 445 2635

10. Truelogic

Truelogic operates as a digital marketing agency where analytics plays a supporting role across SEO, paid media, content, and conversion work. Their analytics involvement usually starts with understanding how traffic, leads, and sales connect, then making sure tracking reflects what is actually happening. Instead of treating analytics as a separate service, they weave it into campaign planning and optimization.

What stands out is how analytics is used to answer practical questions. Why did traffic grow but leads stay flat? Why did one channel perform well last quarter and stall this month? Their analytics work is often tied to diagnosing these gaps, then feeding insights back into execution. It suits teams that want numbers to directly inform changes rather than sit in static reports.

Key Highlights:

• Analytics closely linked to SEO and paid media work
• Focus on performance measurement tied to business goals
• Use of analytics to guide ongoing campaign changes
• Experience working across multiple digital channels

Services:

• Marketing performance analysis
• Conversion and funnel tracking
• SEO and paid media analytics
• Reporting and measurement setup
• Analytics-informed digital consulting

Contact Information:

• Website: www.truelogic.com.ph
• E-mail: hello@truelogic.com.ph
• Facebook: www.facebook.com/TruelogicPH
• Twitter: x.com/truelogicph
• LinkedIn: www.linkedin.com/company/truelogic-online-solutions
• Address: 6788 Ayala Ave, Oledan Square, Makati City
• Phone: +63 (2) 8250-4560

11. Kpability

Kpability operates where data, analytics, and marketing meet, often looking beyond just campaigns. Their analytics work usually involves gathering data from different places, organizing it, and preparing it for use by marketing and customer teams. This could be customer analytics, social data, and performance reports that help with long-term choices.

Instead of only paying attention to marketing numbers, they often connect analytics to customer actions and engagement habits. For example, a store customer might use analytics to figure out loyalty trends. A finance group might check how messaging changes engagement across different channels. The work has a structure, but it's flexible, with a focus on making data easy to understand for those who don't have a technical background.

Key Highlights:

• Analytics spanning marketing, customer data, and engagement
• Experience working with multi-source datasets
• Emphasis on turning data into usable insights
• Support for both marketing and business teams

Services:

• Business intelligence and reporting
• Social media analytics
• Data visualization and dashboards
• Marketing and customer analytics
• Ongoing analytics support

Contact Information:

• Website: kpability.com
• E-mail: talktous@kpability.com
• Facebook: www.facebook.com/Kpability
• LinkedIn: www.linkedin.com/company/kpabilityphilippines
• Address: Julia Vargas Avenue, Meralco Avenue, Ortigas Center Pasig City, Metro Manila 1605, Philippines
• Phone: +63 917 129 7208

12. Stratpoint

Stratpoint tends to come at marketing analytics from the ground up. Instead of jumping straight into reports, they usually start by fixing the underlying setup - the data platforms, pipelines, and systems that everything else depends on. The focus is on getting information to move cleanly between tools and channels, so teams are not second-guessing where the numbers came from or why they do not line up.

For larger marketing teams, that groundwork can make a noticeable difference. Once the data is flowing properly, campaign results, customer behavior, and attribution start to feel more dependable. Their analytics work often overlaps with cloud and data engineering tasks, which feels like a natural fit for organizations that have grown past simple dashboards and need something more stable behind the scenes.

Key Highlights:

• Marketing analytics built on strong data foundations
• Experience with enterprise data platforms
• Focus on reliability and consistency of data
• Analytics tied to broader digital transformation efforts

Services:

• Data platform and pipeline setup
• Business intelligence solutions
• Analytics integration across systems
• Ongoing data and analytics support

Contact Information:

• Website: stratpoint.co
• Facebook: www.facebook.com/Stratpoint
• Twitter: x.com/stratpoint
• LinkedIn: www.linkedin.com/company/stratpoint
• Instagram: www.instagram.com/stratpoint
• Address: Unit 702, Globe Telecom Plaza Tower 1, Pioneer cor. Madison Streets, Mandaluyong City

Conclusion

Outsourcing marketing analytics in the Philippines is less about cutting corners and more about clearing mental space. Teams do it when the data keeps growing but the insights are not keeping up. Sometimes the need is simple and operational, like having someone reliably maintain reports and dashboards. Other times it is more structural, where analytics needs to connect marketing, customer behavior, and business decisions in a way that actually makes sense.

What stands out across the companies in this space is how different the approaches can be. Some focus on embedding analysts directly into your workflow, others lean into agency style support, and some start by fixing the data foundation before any reporting happens at all. There is no single right model. The better fit usually depends on how mature your analytics setup already is and how much direction your internal team wants to keep.

In the end, marketing analytics outsourcing works best when it feels boring in the right way. Numbers are accurate, reports show up when expected, and decisions feel less guessy than they used to. When that happens, the analytics team fades into the background, and that is usually a sign it is doing its job well.