In our recent fireside chat with Palak Shah, PT, Co-Founder & Chief Clinical Officer at Luna (see the recording below), we explored how Luna has redefined physical therapy delivery. Palak shared the strategies and insights behind Luna’s growth, offering a first-hand look at how technology, personalized care, and clinician empowerment can scale without losing the human touch.

Traditional physical therapy has long relied on patients traveling to clinics multiple times per week, a model that left many unable to access the care they needed. Luna, founded in 2018, set out to change that. By blending technology, personalized care, and clinician freedom, Luna reimagined what in-home physical therapy could look like at scale.

Watch the recording:

Core Innovation: Bringing Care Home

Luna’s breakthrough was simple but powerful: deliver high-quality, in-person physical therapy directly to patients at home. This eliminated a major barrier for those who couldn’t consistently make it to a clinic, ensuring continuity of care without compromising quality.

Tech That Enables, Not Overwhelms

Behind the scenes, Luna built its own technology platform to integrate scheduling, care delivery, and data. Instead of drowning clinicians in information, Luna provides actionable insights designed to improve outcomes while keeping care human-centered.

Flexibility for Therapists

With more than 3,000 therapists across 28 states, Luna gives clinicians the ability to set their own schedules and extend their reach. Whether completing a handful of visits per week or building a larger practice, therapists can increase earnings and deliver care during extended hours from early morning to late evening.

Partnership Over Competition

Rather than trying to replace health systems and physicians, Luna partners with them. This approach allows hospitals and providers to expand their geographic footprint and maintain consistent standards of care, while patients benefit from access and continuity.

Impact at Scale

Seven years in, Luna has facilitated nearly 2 million visits while maintaining a 99.7% patient satisfaction rate. By staying focused exclusively on physical therapy, the company has scaled without losing its clinical edge or human touch.

The takeaway: Luna’s transformation wasn’t just about changing where care happens—it’s about rethinking the entire patient, clinician, and partner experience. Through smart technology, flexibility, and collaboration, Luna has built a model for responsive healthcare delivery that works at scale.

If you missed the live session, be sure to catch the recording above to learn how to apply these lessons to your own industry.

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